解決發展“老大難” 法蘭尼制勝有法寶-公司動態-法蘭尼凈水器品牌官網

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解決發展“老大難” 法蘭尼制勝有法寶

新聞來源：法蘭尼人氣：0 發表時間：2018-09-18 【小 中 大】

現階段，隨著消費者對于凈水產品的認知程度提升，凈水市場品牌林立，行業已然進入了品牌競爭時期。諸多企業都在品牌推廣上做足了功夫，行業競爭日趨激烈。在法蘭尼市場部總監看來，凈水企業在發展的同時，應該有遠見，創新營銷渠道。當然，掌握全局的能力也是不能少的，順應消費者的需求才能把命運掌握在自己手中。

遠見性——網絡營銷與傳統店面優勢互補
  網絡已成為人們日常生活中不可或缺的重要工具，網民這個巨大的消費群體也引起了凈水商家的普遍關注，很多大型凈水廠家開始重視網絡營銷。那么，凈水廠家應如何發揮網絡營銷的巨大威力呢?可以從以下幾方面入手：
  首先，應把傳統店面與網絡營銷結合起來，用網銷網站高速崛起的優勢來彌補傳統渠道的限制與不足，實現優勢互補;其次，借用互聯網廣闊的傳播范圍，使小企業迅速擴大知名度，讓企業通過網絡宣傳提升品牌形象。
  法蘭尼市場總監溫馨提示：在經濟蕭條時期，經銷商必須改變觀念，變成“行商”才能生存。在新的競爭環境下，經銷商為生計所迫必須學會理解和把握消費者的心理，通過某個節點的促銷活動激發消費者的購買欲，使消費者的剛性和潛在需求集中釋放。

解決發展“老大難” 法蘭尼制勝有法寶

掌控性——創新營銷跟著消費者需求走
  如今，假日營銷已成為凈水市場的流行趨勢。為了營造聲勢，很多產品在節假日以打折、特惠、贈禮、抽獎等方式吸引眼球，甚至有時不惜賠本賺吆喝?？蛇@樣真的就能把握假日市場的主導權嗎?
  法蘭尼市場總監認為，凈水廠家應在打折、促銷等傳統營銷方式的基礎上積極創新，突出產品的亮點和優勢，將亮點最大化，或是采用合縱聯橫策略，與相關產業聯手，例如與家電、家具、廚衛電器等產業合作搞假日營銷，這樣才能真正主導假日市場，進而帶動消費者的積極性。
  只有能夠抓住消費需求的凈水企業才能最終贏得市場的勝利，然而，這與凈水企業對市場的掌控性和遠見性是分不開的。企業要在營銷渠道和模式上進行創新，才能制勝市場。

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此文關鍵詞：發展，品牌，消費者

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